Our Most Viral Renovation Videos of 2025
This year, our renovation videos generated over 34 million views! Here’s a look back at some of our most viral renovation videos in 2025.
#1 Limewash Powder Bathroom Transformation
TikTok: 11.1 million views
Instagram: 4.7 million views
Why did it go viral?
The before and after was clear, but the process is what kept people watching. Limewash feels less intimidating when it is shown honestly.
It turns out the internet is pretty divided on limewash, too. This sparked debate in the comments, which further drove engagement.
#2 DIY Archway Transformation
TikTok: 2.8 million views
Instagram: 2.5 million views
Why did it go viral?
The transformation was immediate and easy to understand. Archways feel bold but achievable, which made people stop scrolling. Our audience was extremely interested in the archway components from www.archwaysandceilings.com, leading to loads of comments.
#3 Quiet Denim Insulation
TikTok: 666,000 views
Instagram: 2.1 million views
Why did it go viral?
We jumped into a pile of insulation, and the internet panicked. This jump scare caught their eye enoug to stick around and learn about why the denim insulation was safe to the touch, unlike traditional fiberglass insulation.
Once users learned about the product, they had a lot of questions about practiciality and where to purchase.
Other Viral Renovation Reels
Now that we’ve taken a look at our top three most popular videos of 2025, here’s a quick rundown of some honorable mentions.
High Gloss Front Door Series, Part 1
TikTok: 1.2 million views
Instagram: 678,000 views
This was the start of a multi-part front door transformation and performed well because it built anticipation and leaned into curb appeal.
The One-Third Rule of Kitchen Cabinet Hardware
Instagram: 1 million views
A fast, practical video focused on a single design rule. It performed especially well on Instagram and continues to circulate because it is highly saveable and easy to apply.
Wood Panels with The Wood Veneer Hub
TikTok: 66,000 views
Instagram: 863,000 views
Our audience loved hearing about an alternative option to shiplap on kitchen islands and peninsulas. Wood panels were newer to the market, so the timing resulted in healthy views and engagement.
It performed significantly better on Instagram than TikTok, reinforcing how platform context affects performance.
Final Thoughts
These videos came from documenting real projects and sharing what we were already doing. That approach is not changing.
We will keep focusing on real renovations, clear education, and content that is useful first.
If you want to see more projects or follow along with what we are working on next, you can follow along on social.
